[E323.Ebook] Download PDF Feline Soft Tissue and General Surgery, 1eFrom Saunders Ltd.

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While the practice of feline general and oncologic surgery has developed greatly in recent years, the option of referral for some cat owners is not always a viable one. The increasing requirement for the general veterinarian to be competent in performing feline surgery has not, however, been supported by a dedicated text on the subject. Feline General and Oncological Surgery assembles an international team of editors and contributors to present the first comprehensive resource devoted solely to all aspects of soft-tissue surgeries in the cat. Techniques are covered in a practical and detailed ‘how to’ manner and range from the common to the more specialized, ensuring the widest possible appeal.

The book divides into several sections, initially considering the general approach to the feline surgery patient and then proceeding to detailed coverage of surgery by anatomic location. Part 1 deals with the basics of feline anesthesia, analgesia, preoperative and postoperative care of the patient, surgical instrumentation and surgical principles for oncology cases. Part 2 covers surgical techniques of general and oncological feline diseases and injuries, which are explained as step-by-step methods with many specially prepared schematic illustrations specific to the cat. Emphasis is on presenting both classical methods and new techniques.

Feline Soft Tissue and General Surgery is the perfect sister-text to Feline Orthopedic Surgery and Musculoskeletal Disease, also published by Elsevier. Together they comprise a comprehensive and complete literature giving practial coverage of all possible surgical procedures in the cat.

• The first feline-specific book on soft-tissue surgery in the cat
• Comprehensively addresses all surgeries currently practicable
• Contains clear descriptions of techniques accompanied by wide-ranging, full-color illustrations
• Presents an authoritative collaboration of editors and contributors of international reputation and authority

• Sales Rank: #1977441 in Books
• Published on: 2013-12-23
• Original language: English
• Number of items: 1
• Dimensions: 1.60" h x 8.80" w x 11.00" l, 5.47 pounds
• Binding: Hardcover
• 768 pages

Review

“Cats are increasingly popular pets; in 2009 Australian households owned 2.35 million cats, in 2012 their number had increased to 3.3 million (source: Pets Australia). Cats are therefore likely to be presented to veterinarians more frequently, often with diseases or injuries that require complex treatments. Now, finally, a textbook on feline soft tissue surgery has been published! Cat-specific textbooks on internal medicine and orthopaedic surgery are already available, but this book is the missing link to a complete feline practice library. Together with the companion book Feline orthopedic surgery and Musculoskeletal Disease, the whole array of surgical conditions in cats is covered.

There are many soft tissue surgery conditions that are unique to cats; the more common examples are hyperthyroidism, megacolon, injection-site sarcomas, and upper and lower urinary tract disease. Feline soft tissue and general surgery is a comprehensive text that is pleasurable to read because of the many illustrations, photos and case examples. All the editors and the 60 authors of the book are accomplished specialists in feline medicine or surgery, with a wealth of experience in their fields. By passing on their in-depth knowledge, they have created a state-of-the-art textbook.

The book is divided into seven sections, which are colour-coded for easy orientation. Sections 1 and 2 cover general aspects of soft tissue surgery, such as anesthesia and postoperative care, and diagnostics including diagnostic imaging and endoscopy. Section 3 covers oncological surgery and adjuvant therapy, section 4 is skin and adnexa, sections 5 and 6 address the abdomen thorax, respectively, and section 7 entails surgery of the head and neck. The sections are further divided into different chapters according to body systems. Within each body system, specific surgical anatomy of the cat, general considerations and diagnostic methods, a summary of surgical diseases and the surgical techniques are described. The text is fully referenced.

A great feature of this book is the boxes within each chapter in which the surgical techniques are described in detail in a ‘how-to-do’ approach. The descriptions are nicely illustrated with medical illustrations or photos. The reader will find many surgical tips for all levels of skill to facilitate difficult steps of the procedures. The selection of techniques is comprehensive and ranges from basic skin surgeries and neutering through intermediate-level head and neck and intestinal surgery to more specialist-level surgery, for example of the thorax, the ureters and the adrenal glands.

The book is relevant to a wide audience because both basic and advanced techniques with the relevant background knowledge are described, so there is useful information for students, newly graduated and experienced veterinarians, and specialists. This book should not be missing from the library of any small animal or mixed veterinary practice that is performing general or soft tissue surgery in cats. The book will also be invaluable for postgraduate trainees interested in feline surgery, such as Membership and Fellowship candidates.”

Dr Katja Voss Senior Lecturer, University of Sydney and Head of the Small Animal Surgery Unit of the University Veterinary Teaching Hospital

Published in Australian Veterinary Journal Volume 92, No 11, November 2014

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0 of 0 people found the following review helpful.
Five Stars
By MARK SHEFFIELD
terrific

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[B565.Ebook] PDF Ebook E-marketing: International Editions, by Judy Strauss, Frost Raymond D.

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For courses in Internet Marketing or E-marketing

This book teaches marketers how to engage and listen to buyers, and how to use what they learn to improve their offerings in today’s Internet- and social media-driven marketing environment. It brings traditional marketing coverage up-to-date with a thorough, incisive look at e-marketing planning and marketing mix tactics from a strategic and tactical perspective. The focus is on the Internet and other technologies that have had a profound effect on how marketing is approached today. Included is coverage of marketing planning; legal and global environments; e-marketing strategy; and marketing mix and customer relationship management strategy and implementation issues.

A major revision, this seventh edition reflects the disruption to the marketing field brought about by social media. As such it covers many new topics that represent the changes in e-marketing practice in the past two years. Because of the ever-changing landscape of the Internet, the authors suggest reading this book, studying the material, and then going online to learn more about topics of interest.

Features:

Better understanding of new concepts in today’s electronic marketplace is accomplished as the book puts that new terminology into traditional marketing frameworks.

Readers are encouraged to exercise critical thinking and attention to their own online behavior in order to better understanding the e-marketer’s perspective, strategies, and tactics–to think like a marketer.

Although the focus is on e-marketing in the United States, readers also see a global perspective in the coverage of market developments in both emerging and developed nations.

An entire chapter devoted to law and ethics, and contributed by a practicing attorney, updates readers on the latest changes in this critical area.

Readers are guided in learning a number of e-marketing concepts with the help of some outstanding pedagogical features:
-Marketing concept grounding helps readers make the connection between tradition and today. Material in each chapter is structured around a principle of marketing framework, followed by a look at how the internet has changed the structure or practice, providing an ideal bridge from previously learned material.
-Learning objectives set the pace and the goals for the material in each chapter.
-Best practices from real companies tell success stories, including new examples of firms doing it right.
-Graphical frameworks serve as unique e-marketing visual models illustrating how each chapter fits among others.
-Chapter summaries help readers review and refresh the material covered.
-Key terms are identified in bold text within the chapter to alert readers to their importance.
-Review and discussion questions are another device to be used for refreshing readers’ understanding of the material in the chapter.
-Web activities at the end of each chapter help readers become further involved in the content.
-This revision reflects the disruption to the marketing field based on social media. A major revision from the sixth edition, it includes many new topics, as dictated by changes in e-marketing practice in the past two years.
-Three important Appendices include internet adoption statistics, a thorough glossary, and book references.

NEW. Students get a broader look at social media as it is now integrated throughout the book, instead of confined to one chapter.

NEW. A look a new business models continues and strengthens the approach of learning from real life examples. Added and described in detail are such models as social commerce (and Facebook commerce), mobile commerce and mobile marketing, social CRM, crowsourcing, and many important be less pervasive models such as crowfunding, freemium, and flash sales.

NEW.Chapters 12, 13 and 14 were completely rewritten to reflect the move from traditional marketing communication tools to the way practitioners current describe IMC online: owned, paid and earned media.

NEW. Readers see examples of many new and interesting technologies that are today providing marketing opportunities, both in the Web 2.0 and 3.0 sections.

NEW. The chapter-opening vignettes continue to play an important role in illustrating key points.

Two new vignettes and new discussion questions about each chapter opening vignette are included.

NEW.Included are many new images in every chapter, plus updated “Let’s Get Technical” boxes.

NEW.Other chapter-specific additions that further enhance understanding of the concepts include:
-More social media performance metrics (Ch. 2)
-“Big data” and social media content analysis (Ch. 6)
-New consumer behavior theory and “online giving” as a new exchange activity (Ch. 7)
-Social media for brand building (Ch. 9)
-App pricing and web page pricing tactics (Ch. 10)

• Sales Rank: #2108789 in Books
• Published on: 2013-09-18
• Original language: English
• Dimensions: 9.13" h x .87" w x 7.01" l, .0 pounds
• Binding: Paperback
• 496 pages

About the Author

Judy Strauss is Associate Professor of Marketing at the University of Nevada, Reno. She is an award winning author of 12 books and numerous academic papers in Internet marketing, advertising, and marketing education. Strauss is co-author of the trade book Radically Transparent: Monitoring and Managing Reputations Online, and textbooks Building Effective Web Sites and the E-Marketing Guide. She has had many years of professional experience in marketing, serving as entrepreneur as well as marketing director of two firms. She currently teaches undergraduate and M.B.A. courses in marketing communications, Internet marketing, and marketing management and has won two college-wide teaching awards. Strauss earned a doctorate in marketing at Southern Illinois University, and a finance M.B.A. and marketing B.B.A. at University of North Texas.

Raymond D. Frost is a Professor of Management Information Systems at Ohio University. He has published scholarly papers in the information systems and marketing fields and is an associate editor of The Journal of Database Management. Frost is co-author of Building Effective Web Sites and the E-Marketing Guide. Dr. Frost teaches database, electronic commerce, and information design courses. He has received Ohio University’s Presidential, University Professor, College of Business, and Senior Class teaching awards. Dr. Frost is working on publications in data modeling and database pedagogy. He is co-author of a forthcoming book, A Visual Introduction to Database: An E-Business Perspective. Dr. Frost earned a doctorate in business administration and an M.S. in computer science at the University of Miami (Florida), and received his B.A. in philosophy at Swarthmore College.

Most helpful customer reviews

0 of 0 people found the following review helpful.
Decent but lacks real-world applicability and nuts-and-bolts
By Rod D. Swartz
This book provides a lot of background on e-marketing for someone who has little knowledge of marketing which is part of its downfall because it spends too much time on basics. What this book lacks is a detailed explanation of applicable material to prepare a person to create an e-marketing business plan and then effectively implement it with real world tools. Having read this book as part of an MBA program, I was disappointed at the lack of explanation on the process of connecting websites with social media with mobile devices, etc. Don't get me wrong, it touched on it, but I was looking for the nuts-and-bolts and this gave the view from 5000 feet.

0 of 0 people found the following review helpful.
Good book
By ClaudiaG_89
I am using this book for my e-marketing class, and I have to say it is "O.K.". It is a very interesting book, but everything in it is black and white (isn't marketing usually more on the flashy, and colorful side?). The statistics and information in the book is very old (2011 ish).
Altogether good book, and I think I would even buy it without having to use it for class

0 of 0 people found the following review helpful.
I used this for my college class. Honestly, ...
By Paola
I used this for my college class. Honestly, I felt very bleh about it, not life changing and very vague.

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The theory of evolution is a antiquated theory at best or a lie at worst. There have been many proofs for evolution but all have been disproven. Only one part of evolution is true and that is micro evolution or the changes that occur within a species. But for evolution to be valid it has to prove that one species can morph into different species. There is no evidence that a species can morph into another species! Therefore the theory of evolution is not valid! The only other theory available is creation which requires a God. This book will show the lies of evolution and the truth that God exists.

• Sales Rank: #2041553 in eBooks
• Published on: 2015-08-16
• Released on: 2015-08-16
• Format: Kindle eBook

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0 of 0 people found the following review helpful.
.
By M Sauls
Very informative...a must for every Christian...the bible says to be ready to give a testimony of why you believe and study to show yourselves approved....could definitely help you out when trying to explain to your atheist friends that there is proven biblical truths.

0 of 1 people found the following review helpful.
Good and easy to read
By Tamara Eriksen
I found it interesting and a easy read. I tend to get drowsy when reading and I did not with this book.

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